What Is Digital Marketing?

What Is Digital Marketing

The time has come to start designing your digital marketing strategy, attract the target audience of the brand, and take advantage of the benefits of the actions that are applied on the Internet. You also need to know what Digital Marketing is and what its benefits are? For your project to succeed on the internet.

Digital Marketing for your business today becomes essential. Knowing what it is, being clear about its main channels and its benefits will help you create strategies, or if you don’t have time or want to dedicate yourself to your traditional business and the part of the digital marketing you want to leave to a professional, here, you can find all you need.

What Exactly is Digital Marketing?

Already in the 1990s, these techniques were applied to the digital universe, and with the advances of the new technologies. It has moved from the web 1.0 with its differences to the Web 2.0 and. Although at the beginning it was considered a unidirectional set did not mark differences with the traditional offline media.

There was no directionality, mainly because the websites were only window displays of the products that offered and emitted messages. But the communication ended at this point without other benefits.

A few years passed to glimpse the progress of the Internet and came Web 2.0 which, being more collaborative, allows a feedback where everyone can be both emitter and receiver of the message.

  • SEO:

SEO stands for Search Engine Optimization. They are a set of actions that are carried out to improve the searches carried out by users in the different search engines, with the main objective of being able to position itself above your competence when making a certain query. It will help you improve positions and increase quality visits, from the top places on Google.

In the present and more in the future SEO seems to be an essential part in marketing campaigns on the internet and on web pages, either for the purpose, its dissemination, positioning, making itself known, as a well-realized SEO, will make it easier for different search engines like Google, Bing, and Yahoo to index our most relevant content.

  • Positioning SEM:

Google’s payment positioning (SEM) is managed via the Google Adwords platform. With Google Adwords, you can configure two types of campaigns: Search Network and Display Network.

Search network: these are text ads that appear in Google’s search results and services. This post can be seen when the user’s search is related to one of the keywords that have been chosen for the campaign. But beware, it is possible to determine whether it will appear before a keyword match or when a user performs a search for a service or product.

Display Network: display ads can be viewed on platforms such as YouTube, Google Maps, Gmail, Blogger. You can also see them on web pages and mobile applications when the keywords related to a specific search. The format of the ads is varied; they can be text, graphics, video, and rich media.

By adequately managing advertising campaigns in search engines, networks, forums, or blogs, you will improve your brand.

  • Websites and blogs:

If you have a company or business, and you have a website, you are losing real opportunities for your business or business. A website, as such, is an excellent tool to execute different marketing strategies. That will help your company or business continue to grow. As a business manager, you need to know where your potential clients are. What I recommend is that you examine your business thoroughly. Segment your sector, and the best thing would be, if you have seen a niche market, then much better.

  • Social Networks:

It has been a few years since Facebook, Twitter, Youtube, etc. appeared and began to change the way of communication between users and companies on the internet. However, many people do not understand the influence social networks have and the visibility they can have for their company. What you have to be clear about is that not all social networks are good for your business. You have to analyze each of them, or at least the most used ones to know which one is the most recommended. Don’t have unused profiles, they are a terrible image for your business.

  • Email Marketing:

Email marketing is one of the best ways to reach more customers in no time. It is an economical and very effective marketing tool. Also, if you manage it well, you will get more traffic to your website, which can generate more sales. An email marketing campaign can be conducted by any type of business or company, independent of the products or services it offers.

Nowadays, it is ideal for increasing sales of your business, thanks to the return on investment (ROI) that brings essential advantages.

  • Video platforms:

Like YouTube and Vimeo, among the top of the network, they favor all kinds of online strategies. Video marketing is mainly used to promote products or services with videos through a plan, using techniques to establish a customer & business relationship.

Video marketing is fashionable, has grown and evolved by the ease of sharing videos on YouTube, Facebook, Vimeo, among others.

Thanks to the platforms for their popularity and use in many cases, the video becomes viral. That can cause a significant impact on potential customers as they are videos shared by thousands of people. Mainly what we’re looking for with a video is better participation of your audience on social media.